Dag Liodden

Chief Product Officer and Co-founder at Crisp, focusing on agentic AI and retail data harmonization to help CPG brands improve retail execution and supply chain performance.

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Nov 3, 2025 • 24min

Building an AI Ready Data Foundation for CPG Success - with Dag Liodden of Crisp

Dag Liodden, Chief Product Officer and Co-founder at Crisp, shares valuable insights on harnessing agentic AI for CPG success. He discusses the challenges of fragmented data and how harmonized data can streamline workflows. Dag emphasizes the importance of a semantic layer for consistent definitions, enabling precise AI-driven insights. He reveals fascinating use cases for AI in category and supply chain management, predicting a future where agents autonomously take corrective actions. These advancements free teams to focus on strategy, boosting overall performance.

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