Daan Vriens

Daan Vriens, CEO of Cefetra and seasoned commodity expert, shares insights from his dynamic career in tropical oils trading. He discusses his transition from a trader to leadership, emphasizing the importance of credibility and adaptability in management. Daan compares strategic planning to trading, highlighting the need to test assumptions and prioritize actions. He also delves into crisis leadership during COVID and the de-risking strategies adopted during the Ukraine crisis. With a focus on cultivating talent, Daan outlines his unique approach to decentralized organization and customer obsession.