Cyrine Amor

Cyrine Amor, a public service broadcasting strategist, and Minal Modha, a specialist in viewing habits, delve into the shifting landscape of media consumption. They discuss the evolving role of public broadcasters in representing diverse audiences amid funding challenges. The duo examines the impact of audience fragmentation and the necessity for distinctive content strategies. They also highlight the competitive pressures from streaming platforms and advocate for regulatory measures to enhance content discoverability in this new era.