Cynthia Round

Cynthia Round, a branding expert with experience at United Way and the Metropolitan Museum of Art, dives into how nonprofits can transform their brands from relevant to irresistible. She emphasizes the importance of emotional connections in fostering donor loyalty. Listeners learn successful strategies for uncovering donor motivations and the tactics needed to create lasting relationships. Cynthia also discusses empowering employees as brand stewards and shares insights on creating welcoming experiences in cultural institutions.