Cynthia Handel, Head of Outbound Sales at a medtech company, dives into the nuts and bolts of effective sales. She reveals that real success comes from mastering the basics, not relying on fancy tools or hacks. Cynthia emphasizes the power of cold calling and structured communication, sharing her journey from real estate to corporate sales. She discusses the importance of perseverance, consistent daily activities, and fostering a supportive sales environment. Ultimately, she champions solid fundamentals as the heart of closing deals.