Cyndi Loza
Managing Editor - Member Content at Path to Purchase Institute
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Feb 9, 2024 • 33min
Retail Media Trends Survey with P2PI's Cyndi Loza
The CPG Guys welcome Cyndi Loza, Managing Editor at Path to Purchase Institute, discussing the Retail Media Network Trends Study. They cover the change in RMN investments, challenges faced, and the promises participants want RMNs to deliver. The survey assessed 25 RMNs and discussed the coordination and integration of retail media with other digital channels.
