Curt Jones, the visionary founder of Dippin' Dots, shares the sweet yet turbulent story behind his revolutionary ice cream brand. He recounts his leap from a stable job to creating colorful, flash-frozen treats, igniting a craze at fairs and stadiums. Jones reflects on the highs and lows of entrepreneurship, including the struggles with debt and a painful bankruptcy. He also touches upon the innovative marketing strategies that transformed Dippin' Dots into a household name, and what he learned from pivoting to new ventures post-Dippin' Dots.
