Crystin Cox, Head of Publishing at ArenaNet and a 20-year veteran in the gaming industry, shares invaluable insights on live-ops and player engagement. She discusses her journey from film to gaming and the evolution of monetization strategies, emphasizing player satisfaction. The conversation delves into the transformation of publishing from physical to digital, navigating funding options, and the critical role of player feedback. Crystin highlights how cultural differences shape gaming experiences and the continuous shift in player tastes.