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Cruce Saunders
Principal and founder of Simple A (a content intelligence service) and creator of Towards a Smarter World, focused on content engineering, content operations, and treating content and data as durable enterprise assets.
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Jul 2, 2024
• 31min
Cruce Saunders: Content as a Valuable Enterprise Asset
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Cruce Saunders, Principal and founder of Simple A, advocates for treating content as a valuable enterprise asset rather than a mere expense. He discusses the evolution of content from disposable to essential business knowledge and the importance of recognizing it on balance sheets. Cruce outlines methods for measuring content value and ROI, emphasizing the need for better accounting standards to include business content. He also addresses the competitive advantage of data and advocates for a collaborative approach to elevate content's status in organizations.
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