Cristina Preston

Cristina Preston, Director of Digital Marketing at Schnuck Markets, delves into the evolving landscape of grocery digital marketing. She discusses the pivotal role of personalization while navigating data privacy concerns. Cristina highlights the importance of customer feedback in shaping strategies and the necessity for partnerships in reaching consumers effectively. She also touches on emerging trends like authenticity in social commerce and the need for businesses to foster a culture of continuous learning to adapt to changing consumer behaviors.