Cristina Marinucci

Cristina Marinucci, Global VP at Mondelēz International, shares her expertise in harnessing insights for brand growth. She emphasizes the importance of a holistic strategy that unites insights across sales and marketing. Cristina advocates for a 'triple win' approach, benefiting brands, retailers, and shoppers. The conversation also delves into leveraging AI for decision-making and the power of diverse career experiences in shaping adaptive leaders. Curiosity is highlighted as essential for embarking on new opportunities and fostering continuous growth.