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Cristina Daroca
Senior Director, Head of Americas Marketing at Riverbed Technology, specialising in ABM and field marketing alignment to drive pipeline and revenue across enterprise accounts using data-driven insights and AI.
Best podcasts with Cristina Daroca
Ranked by the Snipd community
Oct 9, 2025
• 38min
79. Scaling ABM from the Inside Out
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Cristina Daroca, Senior Director at Riverbed Technology, specializes in aligning ABM and field marketing to boost revenue. She dives into how Riverbed narrowed its focus to 400 key accounts and the immense impact this had on their strategy. Cristina discusses effective collaboration among Sales, Marketing, and Customer Success, and how merging ABM with field marketing elevates engagement. She also highlights AI’s transformative role in account research and personalization, and shares insights on measuring success with leading KPIs and tailored programs.
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