Cristina Alaimo, Assistant Professor at Luiss Guido Carli University, explores the history of data, its impact on organizations, paradigm shifts, and societal structures. The discussion covers the evolution of data from ancient times to the digital era, dataification, online advertising, data ecosystems, and economic institutions in the age of AI.

Cristina Alaimo, an Assistant Professor of Digital Economy and Society at Guido Carli University in Rome, explores the profound influence of data on modern strategy. She uncovers its historical roots, tracing back to ancient clay tokens and how data has shaped our identities long before the tech boom. Alaimo delves into the evolution of business ecosystems, illustrating the need for leaders to adapt to new data-driven opportunities. The discussion challenges traditional views, urging a social science perspective on data's implications for society.