Crissy Saunders

In this engaging discussion, Crissy Saunders, CEO and co-founder of CS2, shares her decade-long expertise in go-to-market operations for B2B tech companies. She explores the shift from marketing operations to a comprehensive GTM framework, emphasizing the importance of aligning marketing, sales, and operations teams. Crissy highlights how data plays a crucial role in enhancing sales effectiveness and discusses strategies for creating impactful reporting models. With insights on collaborative buyer journeys and goal alignment, listeners gain valuable takeaways for optimizing their GTM strategies.