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Crissy Saunders
Co-host of the Revenue Growth Architects podcast. She provides practical guidance and thought-provoking interviews related to revenue growth.
Best podcasts with Crissy Saunders
Ranked by the Snipd community
Jul 29, 2024
• 58min
Expert Session: Marketing Ops - Pipeline Sources and Funnel Tracking with Crissy and Charlie Saunders
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Crissy Saunders, a Marketing Operations specialist, and Charlie Saunders, a Demand Strategies expert, share their wisdom on navigating the complexities of B2B marketing measurement. They explore crucial frameworks for pipeline tracking and the alignment of marketing and sales data. Highlighting common pitfalls in data management, they stress the importance of a unified data model. With insights on CRM integration challenges and the intricacies of buyer intent, they provide strategies to enhance marketing efficacy and improve conversion rates.
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