Craig Miller

Craig Miller, a Senior advertising and marketing technology leader at AWS, shares his extensive expertise on the transformative power of AI in digital advertising. He discusses how core marketing goals remain unchanged while AI enhances efficiency. Key insights include current successful AI applications like personalization and segmentation, and the importance of robust data strategies to overcome adoption barriers. Craig emphasizes the need for marketers to engage AI at the decision-making point and outlines practical steps to leverage AI for effective advertising in the evolving landscape.