Craig Ferril

In this discussion, Craig Ferril, an early reader of 'Product Driven' and collaborator with Matt Watson at Full Scale Venture, shares insights on transforming software development teams. They explore the 'Product Driven Model,' emphasizing the shift towards understanding user needs and fostering a culture of ownership. Key topics include the evolving role of engineering leaders, the challenges posed by AI, and the need for psychological safety to encourage innovation. This conversation is a treasure trove for those looking to adapt in a rapidly changing tech landscape.