Craig Eppler

Craig Eppler, founder of Eppler Capital, explores the art of storytelling in capital raising. He reveals how relatable narratives engage investors far better than mere statistics. Craig shares his unique method of crafting memorable deal stories and maintaining a story library tailored to potential investors. They delve into strategies like ethical scarcity in debt funds and using relationship-driven fundraising events to build strong investor connections. With practical tips and engaging anecdotes, Craig offers a fresh perspective on attracting and retaining private capital.