Court Carruthers, President and CEO of TricorBraun, dives into the often overlooked yet crucial role of cultural integration in M&A. He emphasizes how a shared identity and values can transform a merger into a strategic partnership. The discussion highlights best practices for cultural diligence, the importance of tailoring integration strategies, and the necessity of transparent communication to ensure long-term success. With insights drawn from academic research and practical experience, Court provides a roadmap for navigating the complexities of merging corporate cultures.