Cory McElroy, founder of Aquarium Co-op, shares his passion-driven journey from fish store employee to successful entrepreneur. He discusses the importance of customer loyalty and online engagement. Cory reveals insights into innovative products like Easy Green and the challenges of entrepreneurship in the aquarium niche. He emphasizes resilience, integrity, and the significance of hands-on experience in business. Listeners are encouraged to approach their ventures with both passion and practicality, fostering a community-driven mindset.