Corey Phelps

Corey Phelps, the Dean of Penn State’s Smeal College of Business and coauthor of Cracked It!, dives into the complexities of problem-solving. He discusses the cognitive biases that lead leaders to hastily jump to solutions and introduces the 4S method for disciplined decision-making: State, Structure, Solve, and Sell. Phelps warns against the pitfalls of analogical reasoning and emphasizes collaboration to broaden perspectives. Finally, he highlights the importance of advocating solutions to gain stakeholder support.