Corey Gross

In this conversation, Corey Gross, Founder and CEO of Sensibill, shares his insights into closing enterprise sales, especially with banks. He discusses the lengthy sales cycles and complex hurdles that startups face when entering the enterprise market. Corey emphasizes the importance of building relationships, leveraging mock-up demos, and identifying champions within organizations to facilitate sales. He also outlines how to navigate pilot projects and the critical role of early partnerships in establishing credibility within the financial sector.