Corey Geiger

Corey Geiger, lead dairy economist at CoBank, dives into the protein boom ignited by Fairlife milk, a brand that has reshaped the dairy market with its innovative processing. He discusses how Fairlife’s unique filtering process made it a top choice among consumers, even as traditional milk consumption declines. Geiger also addresses the influence of Coca-Cola's distribution on Fairlife's growth and shares insights on dairy pricing, farmer challenges, and the shifting preferences within fluid milk categories, helping us understand the future of the U.S. dairy landscape.