Conor Pedersen

Conor Pedersen, Founder of Code 5, shares insights on rapid gym growth through community-driven marketing. He reveals effective strategies for selecting prime locations and crafting low-barrier offers that attract new members. Conor discusses innovative ways to convert trials with incentives and outlines a compelling 5kg weight loss campaign with guarantees to minimize risks. Additionally, he highlights the importance of forming partnerships with local sports clubs and implementing a rewarding team structure to motivate staff and promote ownership in the growth process.