Connor Swegle

Connor Swegle, co-founder of Priority Bicycles, shares his inspiring journey from a $565K Kickstarter to selling 25,000 low-maintenance belt-drive bikes annually. He reveals how prioritizing customer service and community-led product development has shaped their unique offerings. Connor discusses the importance of simplifying their marketing strategy and targeting only engaged buyers. He highlights using customer insights over traditional attribution data and the successful collaboration on new bike models, such as the Bruiser, through a feedback-driven process.