Tony Chop, an experienced ecommerce/media strategist, and Connor McLaughlin, a paid media manager at Common Thread Collective, dive into the intriguing world of AppLovin. They discuss eight real incrementality tests, revealing AppLovin's conservative measurement and how it consistently shows positive impact. The duo shares tactical insights on campaign structure, optimal bidding strategies, and what creative formats work best for mobile games. They also predict AppLovin's rise as a significant player in paid media by 2026, backed by real data and learnings from Black Friday performance.
