Connor Martin

Founder of The Essence Vault and serial e-commerce operator who grew his fragrance business from market stalls and bedroom manufacturing to a multi-brand group doing tens of millions in revenue; experienced in DTC growth, TikTok Shop, and building in-house manufacturing and 3PL capabilities.

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May 14, 2025 • 1h 12min

He Built A £50M / Year Fragrance Business From His Bedroom - Connor Martin of The Essence Vault

Connor Martin, founder of The Essence Vault, grew his fragrance empire from street markets to multimillion-pound success straight from his bedroom. He shares how experimenting with small batches and learning on YouTube led to viral sales during COVID. Connor discusses leveraging TikTok for brand growth, unique product launches, and the importance of direct consumer feedback. He reveals insights on supply chain strategies and the challenges of fulfilling massive orders, all while aiming for eco-friendly practices and innovation in the booming fragrance market.

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