Connor Lewis

Founder of Studio Lewis, specializing in B2B video ads. Expert in helping B2B companies with video strategy and content repurposing.

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Apr 24, 2025 • 35min

Video in B2B: What Works, What Doesn’t, and Where to Start

In this discussion, Connor Lewis, founder of Studio Lewis and B2B video strategy expert, shares insightful strategies for crafting impactful video content. He emphasizes that production value isn't everything, offering tips on transforming blog posts into engaging videos. Connor also reveals what's currently thriving on LinkedIn for 2025 and why video ads might not be the best starting point. He introduces innovative formats like the 'reverse Rambo' hook and encourages marketers to embrace authenticity, making video approachable for everyone.

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