Connor Heggie

Connor Heggie, co-founder and CTO of Unify, discusses leveraging AI to revolutionize sales and go-to-market strategies. He shares insights on how automation can enhance human decision-making in sales, highlighting key signals of buying intent such as web engagement and hiring trends. Connor also delves into Unify's demo-first approach and the importance of a robust Salesforce integration. He emphasizes the significance of data quality in machine learning and explains how ongoing development ensures product excellence while scaling operations across numerous companies.