Connor Dault

Join Connor Dault, CMO of Grüns and former VP of Growth at Caraway, as he shares his journey into the fast-paced world of DTC supplements. He discusses effective onboarding strategies and finding quick wins without disrupting team dynamics. Connor reveals how Grüns combines customer feedback with cultural trends to spot opportunities. Dive into their persona-based marketing strategies, innovative channels like CTV and YouTube, and the importance of cohesive messaging amidst high testing velocity. Get insights on balancing growth and brand integrity!