Dani Brillhart and Colton Jones, the dynamic couple behind the musical duo Ni/Co, discuss their rise to fame and online success. They delve into the challenges of balancing cover songs with their desire for creative authenticity. The duo shares insights on viral marketing strategies, including influencer campaigns that boosted their recent hit 'On Purpose.' They also discuss the complexities of music distribution and monetization in today’s industry, emphasizing the importance of diversifying revenue streams while staying true to their artistic vision.