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Collin Trimble
Security industry operator and sales-focused co-founder of Alarm Masters, known for leading organic growth, cross-sell strategies, and sales playbook development.
Best podcasts with Collin Trimble
Ranked by the Snipd community
Oct 8, 2025
• 52min
How to Build, Scale, and Sell a Security or Fire Protection Business
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Collin Trimble and Steven Ullman, co-founders of Alarm Masters, share their journey of scaling their security firm from under $2M to over $6M. They delve into the three revenue pillars—install, service, and recurring revenue—and discuss the significance of acquiring monitoring accounts for future projects. Tips like the coffee/taco drop strategy reveal innovative ways to enhance customer loyalty and cross-sell services. They also explore M&A strategies, hiring operations leaders, and the competitive landscape of the security industry.
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