Colleen Joyce

Chief Executive Officer of Lawyer.com with extensive experience building and scaling legal directory and lawyer-matching services; specializes in online legal marketing, client acquisition, and industry engagement.

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Dec 18, 2025 • 31min

Colleen Joyce: Leading, Selling, And Scaling In A Changing Legal Market

In this discussion, Colleen Joyce, CEO of Lawyer.com, shares her expert insights on navigating the evolving legal landscape. She emphasizes the importance of 'failing fast' to foster innovation and resilience. Colleen insists that lawyers must embrace branding and business skills alongside legal expertise. She redefines sales as a relationship-building exercise focused on deep listening. Additionally, Colleen highlights the significance of hiring for complementary strengths and preparing for technological advances, ensuring law firms remain competitive.

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