Colleen Derkatch

Pieter Cohen, an Associate Professor of Medicine at Harvard and head of the Supplement Research Program, teams up with Colleen Derkatch, a rhetoric professor and author of 'Why Wellness Sells.' They dive into the booming $64 billion dietary supplement industry, discussing its appeal and the regulatory pitfalls at play. The conversation reveals the myths around popular supplements like CoQ10, the dangers of mega dosing vitamins, and the urgent need for transparency in the industry. Get ready for an eye-opening exploration of wellness culture!

Dr. Alan McCubbin, an Accredited sports dietitian from Monash University, and Dr. Colleen Derkatch, a Professor of Rhetoric at Toronto Metropolitan University, dive into the explosive market for electrolyte supplements. They discuss who really needs these products, separating myth from fact regarding their role in hydration. The guests explore the confusing wellness marketing strategies that blend restoration with enhancement, revealing how misleading claims can shape public perception and influence consumer choices. It's a fascinating look at modern health trends in hydration.

Colleen Derkatch, author and rhetoric professor, discusses the benefits and harms of wellness culture, exploring how it sells an alternative to the biomedical model but often fails. Topics include the distinction between restoration and enhancement in wellness, the influence of wellness as a language on decision-making, the appeal of detoxes, and the impact of social media on well-being.