Colleen DeCourcy

Colleen DeCourcy, President of Wieden+Kennedy, discusses how her agency adapts to the evolving advertising landscape. She emphasizes the necessity for brands to take strong stands on relevant issues, balancing economic goals with emotional messaging. Colleen shares insights on navigating crises, maintaining team connections, and the impact of COVID-19 on creativity. She also highlights the shift towards authentic brand identities and the importance of adapting to cultural sensitivities in communication. It's a timely exploration of advertising's future!