Colin Selikow

Join Rankin Carroll, Chief Brand Officer for Mars Wrigley, and Colin Selikow, Chief Creative Officer of DDB Chicago, as they discuss the award-winning 'Apologize the Rainbow' campaign. They reveal how they turned consumer frustration over flavor changes into a vibrant marketing opportunity. The duo dives into the strategic decisions behind the return of Lime Skittles, emphasizing the importance of engaging fans authentically. Listen in to explore their creative approaches and the innovative use of platforms like Twitch to strengthen brand connections.