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Colin McGuire
Co-founder of Boomn and CEO of Glimmr/Glitter (haircare brand) who led a TikTok Shop-driven growth strategy that generated viral reach and helped land mass retail distribution such as Target.
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Oct 3, 2025
• 54min
How TikTok Shop Turned 40M Views Into Retail Deals
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Colin McGuire, Co-founder of Boomn and CEO of Glimmr, shares his journey of transforming a small haircare brand into a retail hit. He reveals how 40 million TikTok views in just 96 days led to a swift deal with Target, driven by cultural relevance. Colin discusses the interplay between TikTok engagement and wider retail metrics, emphasizing that while TikTok itself may not yield profits, it can fuel growth and visibility across platforms like Amazon and Meta. He also offers tactical insights on influencer strategies that helped engineer virality and market presence.
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