Andrew Lipsman, founder and chief analyst of Media, Ads and Commerce, and Colin Lewis, director of Retail Media Works, discuss the creative challenges facing retail media. They highlight the industry's explosive growth, projected to surpass $176 billion by 2025. The pair address the need for retail media to shift from traditional marketing strategies to innovative creativity. They explore evolving partnerships, data-driven insights, and the integration of advertising across platforms, urging marketers to embrace fresh technologies to enhance brand engagement.
