Colin Jones, founder of Blackjack Apprenticeship, shares his journey from professional blackjack player to building a 7-figure online brand. He discusses how he used SEO and high-quality videos to boost traffic and engagement. Jones explains the importance of thumbnails and the first 30 seconds of a video for capturing viewers' attention. He emphasizes the significance of watch time, delivering value, and understanding the audience to create compelling content. Overall, he provides actionable tips based on his own experience in growing a successful business.