Colin Gardiner

Colin Gardiner, Founder and General Partner of Yonder Ventures, shares his deep passion for marketplaces and insights from his impressive journey, including roles at the Federal Reserve. He discusses the key qualities that distinguish successful early-stage marketplaces and explains the challenge of achieving sustainable network effects. Colin also navigates the unique dynamics of marketplace investments, highlighting the importance of supply aggregation and demand scaling. He offers valuable perspectives on how AI can enhance marketplace effectiveness and rethinks traditional venture capital strategies.

Colin Gardiner, General Partner at Yonder VC and former Chief Revenue & Product Officer at Outdoorsy, reveals the inner workings of successful marketplace businesses. He introduces the transformative 'Marketplace Plus' model, emphasizing the role of SaaS tools in optimizing supply. Colin shares insights from scaling RV rentals, highlighting the importance of professionalized supply and innovative monetization strategies. Additionally, he discusses how AI is reshaping marketplace dynamics, suggesting a shift from traditional website discovery to AI-driven matchmaking.