Colin Breyer

Colin Breyer, a former Amazon executive and co-author of 'Working Backwards,' shares invaluable insights into the keys to Amazon's success. He emphasizes customer obsession and long-term thinking as foundational principles. Breyer introduces single-threaded ownership, stressing its importance for project leadership. He also explains Amazon's meticulous annual planning process and the crucial role of Technical Program Managers in executing initiatives. Plus, he mentions how Working Backwards LLC helps other organizations adopt these transformative practices.