Colin Bartlett

Colin Bartlett, co-founder of StatusGator, shares his journey from a challenging side project to a thriving seven-figure SaaS business. He discusses the pivotal role of programmatic SEO in acquiring customers and how hiring a growth consultant transformed their content strategy. Colin emphasizes the importance of product evolution and positioning, detailing his shift from basic alerts to comprehensive status pages. He also provides valuable lessons for SaaS founders, including the necessity of talking to customers and focusing on a specific target audience.