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Cole Turner
Growth strategist at Tier 11 specializing in customer economics and acquisition metrics; presented the NCAC calculator and a case study on accurate cost-of-sale calculations.
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Nov 7, 2025
• 36min
The #1 Mistake That's Secretly Killing Your Meta Andromeda Ads with Cole Turner
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Cole Turner, a growth strategist at Tier 11, dives deep into the often-misunderstood concept of New Customer Acquisition Cost (nCAC). He shares a revealing case study of a beauty brand that uncovered hidden cash losses due to incorrect nCAC calculations. Cole explains the vital components that contribute to accurate nCAC, why knowing your numbers is crucial, and how scaling ad spend can sometimes lead to better outcomes. Tune in to learn how small errors in metrics can have a huge financial impact!
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