Join Cole Mason, Founder and CEO of Pearpop, as he dives into the current climate of influencer marketing and the challenges of social media. He shares insights on how his platform connects brands with creators, revolutionizing traditional marketing with performance-based payments. The conversation also tackles the potential ban on TikTok, exploring its national security implications and effects on mental health. Lastly, they discuss the necessity of financial literacy in understanding 'Buy Now, Pay Later' schemes and the importance of authenticity in influencer collaborations.