Colby Kane, founder of Aviator USA, discusses innovative strategies for Black Friday marketing. He emphasizes a refreshing approach that prioritizes genuine engagement over loud discounting. Colby shares his insights on early-access tactics and simple email flows that cultivate loyal customers who value quality over promotions. The conversation reveals how subtle marketing can outperform traditional sales gimmicks, demonstrating that staying low-key, yet strategic, is essential for maintaining brand integrity and maximizing consumer interest.
