Cody Campbell

Billionaire Texas Tech booster and former college and NFL player leading the "Saving College Sports" campaign; advocates for governance and media-rights reforms to rescue collegiate athletics.

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Oct 5, 2025 • 53min

Can a Billionaire Former NFL Player Fix College Sports?

Cody Campbell, a billionaire Texas Tech booster and former college/NFL player, passionately advocates for reforms in college sports through his "Saving College Sports" campaign. He discusses the broken NCAA structure, arguing that current issues stem from outdated governance and media rights models. Cody proposes modernizing the Sports Broadcasting Act, which could potentially add $7 billion in new revenue. He emphasizes the importance of college athletics in building character and opportunities, while also advocating for a more equitable governing body for all sports.

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