Clive Martin, a London-based writer and cultural observer, explores the rise of a new foodie subculture he dubs 'The Normans.' He dissects how this group, characterized by an obsession with Instagrammable, oversized sandwiches, reflects cultural shifts amidst gentrification. Clive reveals how food has supplanted art and music, becoming a status symbol and a means of identity for urban youth. He also delves into the intertwining of masculinity and culinary trends, revealing the emergence of tattooed chefs as a new archetype in today's food landscape.
