Clifford Heath, co-founder of Australia's first internet startup, first.com, shares his extensive expertise in software design. He delves into the distinctions between procedural and structural code and advocates for natural language processing in software descriptions. The conversation also critiques traditional methodologies like Agile and highlights the role of effective communication in development. Clifford emphasizes the need for user-centric programming education and discusses innovations in data schemas for embedded systems, all while maintaining a focus on clarity and accessibility.