Cliff Dorsey

CRO of Welcome (formerly NewsCred) with over 23 years of enterprise sales leadership experience

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Nov 9, 2020 • 45min

Masters of MEDDICC - Cliff Dorsey - 23+ years of enterprise sales leadership experience - Episode #2

Cliff Dorsey, CRO of Welcome (formerly NewsCred), with 23+ years of sales experience, discusses combining MEDDIC into the Challenger Sales. He shares insights on hiring military veterans, the preference for MEDDIC, and implementing it in new organizations. Cliff emphasizes the importance of consistency, fundamentals, and comfort with discomfort in sales. He also explores the role of the economic buyer and the significance of continuous learning and training in sales.