Cliff Cole

Director of Virtual Design and Construction at The PENTA Building Group with over two decades in the industry; focuses on fostering innovation through empathy, collaboration, storytelling, and practical change management.

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Nov 3, 2025 • 31min

The Real Meaning of Innovation in Construction

Cliff Cole, Director of Virtual Design and Construction at The PENTA Building Group, discusses how to foster a culture of innovation in construction. With over two decades of experience, he emphasizes the role of empathy and storytelling in driving adoption of new technologies. Cliff explains how to overcome generational barriers to change and highlights the importance of timing when introducing innovations. He advocates for viewing challenges as opportunities and creating psychological safety for teams to experiment with new ideas.

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